June 1st, 2016 – The Price Is Right Family TV Game Show Debuts In Nigeria
FremantleMedia, the producers of So Wrong, So Wright and Tales of Eve, Genesis Studios, in partnership with a London-based television content, production and distribution company has unveiled a game show called The Price is Right.
Speaking with journalists at the Protea Hotel, Ikeja, Lagos, Managing Director, Genesis Studio, Olatubosun Olaegbe, said that there was an ardent need for Nigerian television screens to be graced with an engaging, entertainment and family friendly game show.
“We have been looking for a world-class game show that would engage and entertain the entire family and The Price is Right is the perfect format for us and we know it will be a big success in Nigeria,” he stated.
He added that it was long overdue for Nigerians to have a family-oriented show like this, saying: “I am grateful to FremnatleMedia for a partnership that ensures Nigerians will benefit from the wide acceptability of the show and, most importantly, the simplicity of its audience rating, which means that even the very young could participate and smile home with mouthwatering prizes.
Similarly, the Senior Vice President, Middle East, Africa and South Eastern Europe, FremantleMedia, Anahita Kheder, noted that after the huge success of Idols, Got Talent and X Factor in Nigeria, they had high hopes for The Price is Right. “We are looking forward to working with Genesis Studios to bring our heritage format to life.