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The Future Of Blogging In Nigeria: Why Bloggers Are Shifting To YouTube

Navigating the Digital Shift: The New Era of Content Creation in Nigeria

The Future Of Blogging In Nigeria: Why Bloggers Are Shifting To YouTube

Hello, NaijaGists.com fam! Today, let’s yarn about one gbege wey dey face our blogging community for Naija. You don notice say some of your favourite bloggers no dey post like before? Or you dey wonder why plenty of them dey move go YouTube full time? Oya, make we kuku talk the matter as e dey.

The Adsense Wahala

Firstly, make we talk about Adsense. For those wey no sabi, Google Adsense na one of the main ways wey bloggers for Naija dey make money. Dem put ads for their blog, and when people click on these ads, the blogger dey get small change. But, my people, the game don change o!

Nowadays, e be like say people no dey click these ads again. Why? Because plenty people don dey use adblockers wey dey block the ads from showing up. Imagine say you get shop, people dey come look look but no one dey buy anything. Na so e be for many bloggers now.

YouTube to the Rescue?

Enter YouTube. You sabi say when you dey watch videos for YouTube, sometimes ad go just pop up. And unlike for blog, for YouTube, you no fit just use adblocker make the ad disappear. You go either watch the ad or skip am if the option dey. This one mean say YouTubers – people wey dey make videos for YouTube – get better chance to make money from ads.

Why Bloggers Dey Move

So, wetin we dey see now na say many Naija bloggers don dey pack their load move go YouTube. Dem no wan work for free now, abi? If blog no dey bring money because of adblockers, but YouTube dey show promise, e make sense to switch na. Plus, YouTube dey give chance to create more engaging content – like videos wey go make you laugh, think, or learn something new.

Wetin Go Happen to Blogging?

This no mean say blogging go just die off for Naija, no. Blogging still get im own unique place. E get some kind gist and tori wey fit better pass for reading than watching. But e clear say bloggers need to dey more creative now. Dem need to find new ways to engage and make money, maybe even combine blogging and vlogging (that na video blogging).

Your Role as a Reader

If you be one of those wey love reading blogs, you fit dey wonder, “Wetin I fit do to support my favourite bloggers?” One simple way na to disable your adblocker when you dey visit their blogs. This small act fit help dem make small money to keep the blog running.

Make we no lie, the blogging scene for Naija dey face some challenges, but no be say na the end of the world. It just mean say both bloggers and readers need to adapt to the new reality. And who sabi, maybe this change go even bring more sweet and exciting content for us all.

So, wetin you think about this whole matter? You dey miss your favourite bloggers for their blogs, or you dey enjoy their new YouTube channels? Drop your comments and make we yarn about am!

And to all the Naija bloggers out there, whether na for blog or YouTube you dey, we dey hail una! Keep dropping those hot gists and information. The hustle must pay! 💪📝💰🎥

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4 Comments

4 Comments

  1. Daniel Iwoha

    December 20, 2023 at 7:02 AM

    The best thing they can do is affiliate marketing. Affiliate marketer are good money makers in Nigeria.
    Gone are days of adsense, it has collapsed. Youtube will soon become oversaturated

    • Jarule Jigan

      December 20, 2023 at 5:53 PM

      I agree affiliate marketing is the reigning thing, blogging is so useless nowadays. Even vlogging is worse. You spend so much energy for little.

  2. Jelify

    December 20, 2023 at 7:04 AM

    blogging is dead. Most bloggers can no longer sustain their blog so they pack up. It is only the biggest with strong backbone that are still alive

  3. Kenny Ahlay

    December 22, 2023 at 11:18 PM

    I shut down my blog because there is no money in it after 3 years. I can relate totally with this.

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