How To Make Money On YouTube In Nigeria.. Guide To Becoming A Successful Nigerian YouTuber
As you know, YouTube is not an unfamiliar name in this modern world.
It is a video website that was founded back in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who were all workers in “Paypal”.
In 2006, “Google” bought the platform for a whooping sum of $1.65 Billion.
Currently, YouTube is the second most visited site, and the biggest video sharing platform in the world.
Now, before I continue (just in case you didn’t know), vlogging is one of the best ways to make cool cash online.
If you know what I mean.
Now, with over 5 billion videos watched daily on YouTube, being a you tuber is surely a joy, as it creates a huge passage for passive income.
In this wonderful article, I will show you the methods you need to follow, to become a successful youtuber in Nigeria.
Isn’t that cool?
Here are the steps you need to take if you want to become a successful YouTuber in Nigeria and all over the world.
FOLLOW A GOOD PLAN
Before creating a YouTube channel, you must have had an initial plan.
What I mean is, before creating a YouTube channel, you must have chosen the type of videos you want to make, the niche you want to follow (most preferably one that you are comfortable with), how you intend to promote your channel, and more.
Creating an aimless youtube channel is as good as not creating a youtube channel in the first place.
To excel, you have to properly draw out a plan for your channel, and follow it.
For example, If you want to create a youtube channel on tech gadgets review, you have to first of all observe two or three successful youtubers in your niche, and write down your observations.
From here, you can get lots of ideas like how to make your videos, how to attract viewers, and more.
You can call that learning from the masters.
CREATE ORIGINAL QUALITY CONTENTS
In case you don’t know, being a youtuber is same as being a video blogger (vlogger).
As you’ve always heard, “Content is King”, but in this case, it should be; “Original and quality content is king”.
Always be original, and avoid following exactly what others have done.
Bring something new into the game from time to time.
You have to create original contents from your own creativity, with inspiration from other successful YouTubers in your niche.
Always remember that originality is specialty.
Being special, a lot of viewers would subscribe to your channel, so they can get more wonderful contents from you.
Never you compromise quality for quantity.
A long YouTube video without quality is a waste, as viewers will never take you serious.
Now, let me ask you a question; Which do you prefer between a 3-minutes long video with straight-to-the-point explanations, and a 7-minutes long video with so many irrelevant scenes and talks?
You’d most certainly go for the shorter one, as it contains all the information in the longer one, and still saves your hard earned data.
Get what I mean?. Always try to do what is right.
Tip: You have to watch as many videos in your niche as you can, and observe what people dislike about them, so you can adjust your new videos to fit in better, with the viewer needs.
USE THE RIGHT TOOLS (CAMERA/MICROPHONE)
Starting a YouTube channel is just like starting any other business.
You have to take it more serious and less casual.
To make your YouTube channel successful, you have to make sure your visuals are clean, and your microphone is good.
Statistics have it that millions of viewers either dislike or stop videos as a result of poor microphone quality.
How do you expect viewers to know what you are saying when you have a very noisy low quality mic.
You have to offer something professional and standard, in other for you to boost your watch-time and likes.
You can conduct proper research on Google to know the best cameras and microphones for your YouTube channel.
If you do not need a camera (Screen-Recording Youtube videos), you still have to make sure you have a very good microphone, as all YouTube videos certainly need at least a microphone.
Trust me when I tell you, using a good camera and microphone would surely attract viewers to your channel, and it would go a long way in making your channel a successful one, as you’d have a low number of people who dislike your videos.
PROMOTE YOUR YOUTUBE CHANNEL
As you create a youtube channel, you do not expect it to grow on its own.
You have to promote your YouTube channel, so that people would know about it.
There are several ways you can promote your YouTube channel.
- THROUGH SOCIAL MEDIA
Social media is one of the best ways to promote your channel.
Now, imagine how many videos you watch on Instagram, Facebook, and other social media platforms on a daily basis.
With social media, you can expose your channel to millions of users.
You can tell your friends, family, and a lot of other people about your youtube channel, and persuade them to share it with their own friends, to boost your popularity.
If you want to be a successful youtuber, you must consider promoting your youtube channel on social media.
- THROUGH ONLINE FORUMS
Now, when you see these questions, you can post links to your videos in the comments/answer session, so that viewers who have interest in that question can watch the solution in your video.
This is another good way to promote your YouTube channel.
Aside from this, you can also promote your YouTube channel through email marketing, or you can promote it on your blog (if you have any).
CONDUCT PROPER SEO RESEARCH
Yeah…It’s Seo again.
As long as you are doing anything related to blogging, you must optimize your content to be search engine friendly.
That is your key to getting the most from google and other search engines.
You have to make proper keyword research with keyword tools.
Some of these keyword tools are;
- Google Keyword Planner
- Wordstream keyword tool
And lots more…
With all these tools above, you can conduct proper keyword research, and discover the right keywords to use for your video titles, and descriptions.
DO AFFILIATE MARKETING
This is a very good way to make money from your YouTube channel.
As you know, the success of a YouTube channel is not just based on subscribers and content quality, but how much it also generates.
As a Nigerian, there are numerous affiliate programs you can consider for your youtube channel.
All you need to do as an affiliate, is to promote products to people, and get a commission for each sale completed.
There are numerous affiliate programs in Nigera.
- Jumia Affilliate Program
- Konga Affilliate Program
- Bet9ja Affilliate Pprogram
- Kaymu Affilliate Program
And lots more.
These affiliate programs pay directly to your local Nigerian bank account in naira.
If you want to earn in dollars, consider foreign affiliates like;
- Alixpress Affiliate Program
- Amazon Affiliate Program
You can review products, or tell people how to use a product, and add your affiliate link so they can purchase the product.
You get a commission for every successful sale made through your link.
You can also add your affiliate links to your video descriptions.
USE ADSENSE TO MONETIZE YOUR VIDEOS
If you want to make money on youtube and become a successful youtuber in Nigeria, you must consider using ads.
Ever seen those ads on YouTube that played for 5 seconds and showed you a button that says “Skip Ad”?
Ok…Thats a good example of an adsense video ad.
As a youtuber, you earn a certain amount for each ad view.
Isn’t that cool?
Using video ads from “Google Adsense” is one of the best ways to make your channel a successful one in terms of cash.
Qualifying your channel for ads monetization is no longer as easy as it used to be.
Before now, it required only a thousand views to qualify for google adsense, but now, your YouTube channel must have up to 4,000 hours watch time, and up to 1,000 subscribers to qualify.
Start creating and promoting videos now!!
Trust me, the reward is worth the task.
Also before I forget, you must avoid using robot to create your channel if you plan to use adsense.
BUILD A BROAD SUBSCRIBER BASE
Building a subscriber base is different from getting views.
A subscriber is a person who subscribes to your channel, to get latest updates from you.
Always create one-click subscriber buttons and persuade viewers to subscribe to your channel.
The truth is, most of your viewers may never find the opportunity to return to your channel.
Now, to get these viewers back, you have to convert them to potential subscribers, so they’d be notified when you have new videos.
You can embed the “Subscribe Here” button in your videos to maximize exposure.
This surely works.
Remember: To remain relevant as a YouTube channel owner, you have to post regularly.
With all these said, your success as a youtuber here in Nigeria is completely based on the number of subscribers, view counts, likes, and the amount of money your channel generates.
To achieve all these, you have to follow all the steps mentioned earlier in this article, and you’d be amazed at how fast your YouTube channel would grow.
In all, I wish you good luck.