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How To Write A Business Proposal Letter To Get Clients In Nigeria: Ways To Secure Contract Jobs From Big Companies

how to write business proposal clients nigeria

How To Write A Business Proposal Letter To Get Clients In Nigeria: Ways To Secure Contract Jobs From Big Companies & Prospective Customers

Note: This report applies all over the world and not only in Nigeria.

A bright business idea just pops up in the core of your mind that is set to take the competitive world of business by storm but you don’t have the necessary means to make it a reality.

Though you have done your research/feasibility studies, draw up a business plan that is extremely good but all is left is for the business idea to be actualized .

But the problem is that you don’t have enough money to start the business. You will need to look for investors or third parties that will buy your business ideas and provide the money for you to start up.

And a good business proposal is what is needed to achieve this.

It should be known that you are the seller looking for a prospective buyer.

A business proposal is a key approach to the rigorous sales process in as much as when the buyer considers more than a price in a purchase.

We can’t go on in this article if we don’t know what a business proposal means.

What Is A Business Proposal?

A business proposal is a document or letter addressed to a prospective client in order to obtain a job, a business deal, or funding for a business idea.

It can also be a written offer from a seller to a prospective buyer according to Wikipedia.

A business proposal is designed to persuade an organization to buy your product or service or invest in your business idea.

A business proposal takes into consideration the buyer’s requirements that favors the sellers product, services or business idea and educates the buyer about the capabilities of the seller in satisfying their needs.

It is of two types which are: solicited and unsolicited business proposal.

A solicited business proposal can only be sent when a prospective client has expressed interest in needing a service, buying a product or investing in a business.

Solicited business proposal are basically written in response to requirements contained in a request for proposal (RFP), request for quotation (RFQ), invitation for bid (IFB) or a request for information (RFI).

While an unsolicited proposal can be sent when an organization or an individual has a need that has not been expressed or you have a business idea that you think is worth investing in and would be very beneficial to the organization or individual concerned or to introduce a product or service that you think will make the organization better.

Unsolicited proposal can also be termed as marketing brochures with no direct relation between customers need or specified requirements.

A business proposal should have some certain qualities before it can be considered by the prospective client/buyer in which it is addressed to.

Qualities Of A Good Business Proposal Letter

1.A good business proposal must give a detailed explanation of the subject matter of the proposal in which the need of the prospective client should be taken into consideration. Failure to be able to address the prospective client problems and state how your product or services can proffer a viable solution, then such a proposal would not be given the light of day by the prospective client.

2.A good business proposal must go straight to the point and not beat around the bush. It should state clearly the business idea to be considered and the command of good English is very important because your business proposal must be well articulated.

3.A good business proposal must be presentable.

4.A good business proposal must state a reasonable amount of money to be invested in the business because there are other contenders out there and if the prospective client see that what you are demanding for is through the roof then your business proposal would be rejected.

5.The inclusion of few customers testimonies in your proposal would be an added advantage to increase the faith of the prospective client in your products or services and here by move in for endorsement.

To be able to write a successful business proposal can be made easier through a proposal checklist that contains the information that is necessarily contained in 80% of all your sales proposals.

How To Write A Business Proposal Letter In Nigeria

Since we already know that a business proposal is a letter /document written to a prospective client to obtain a job.

In writing a good business proposal it must follow this format

1.The Title Page

This is the first page in a proposal document, it should contain your name, the name of your company, the name of the prospective client you are submitting the proposal to and date.

2.Table Of Content

This should come after the title page. It is very important in case of a lengthy business proposal because it will make it easy for whoever is reading your proposal to locate a preferred part in the document.

3.Executive Summary

This state what your prospective client tends to gain once your proposal is accepted. You should make sure your summary is very good because this is where you sell your ideas.

4.Statement Of The Problem

This should express in clear terms the problems the prospective client is facing. Let the prospective client know that you know the issue and this will give you credibility in the eyes of the client concerned.


Explain how you would solve the problem or how the need of your prospective client would be met and if it is for a prospective investor then state how the fund given would be effectively utilized.

Make sure you don’t stray from how you can proffer solution to the problems of the client by venturing into an unnecessary territory because it would seem like you don’t know what you claimed.


You should let your client know what you can do and why you are the best person for the job. Include your qualification, certification, years of experience, industrial training and recommendation, educational qualification.

Your qualifications must tally with the job at hand.

7.Timeline & Scheduling

You must be realistic about the duration of time needed to complete the project and in this section state the factors that may affect the duration of the project.

Let it be included the timeline activities, benchmark and when the project would be completed.


In this section, make it known to the client the cost and payment schedule for the project.

In conclusion, your business proposal letter should include the finishing touch to the proposal, brushing off dirt and straightening of loose ends.

To be able to secure that new client, you must have a good business proposal at hand.

A good business proposal can make that prospective client/ investor to consider your business ideas, products or services.

If you want a prospective investor to consider in investing in your business idea, you must be able to write a sound business proposal that would convince the investor to invest in your business idea.

Since you now know how to write a business proposal, don’t just sit there and let that business idea wither away.

Reach out to prospective investors with your business proposal and your business idea might finally get to experience daylight.

Business proposal is not only for people with business ideas but also for people that have products that they want to sell.

A business proposal must state the problems or needs of a prospective client in which you want to sell your business ideas or products to and how your services can solve the problems or how their needs can be met and your price for the project to be undertaken should be fair and not unreasonable.

Your company might be new in the business environment and your product might not be well known but you know it can compete with similar products out there and can be better but there is not enough fund to make it so.

This is where you look for prospective investor but with your good business proposal so that the investor would know if what you are offering is good enough to fund or invest in.

A business proposal should be well articulated, the subject matter should be clearly stated and it must be very compelling to the prospective client concerned.

Your business proposal can grant you access to the promise land or not if not carefully written.

So make sure your business proposal can capture the heart of your prospective client.

In Nigeria, business proposal is very important if you want to be taken seriously and not as a joker. It clearly defines that you know what you are doing and you are not a novice in the world of business. I hope this article has been able to give you a clear insight into how to write a business proposal.

Now go to that company you had in mind with your business proposal and let that business idea become a reality

Business proposal is paramount but would not do the convincing alone, you have to be able to defend what you intend to bring to the table with practical stuff and not only theory.

Note: Although the title of this article includes Nigeria, this applies to anyone all over the world.

Sample Business Proposal Letter To Write To Clients In Nigeria

how to write business proposal letter nigeria
sample business proposal letter nigeria

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