Handsome Nigerian rapper, Phyno has been unveiled as the face of leading Southeast premium beer brand, Life Continental Lager Beer, a product of Nigerian Breweries Plc.
This deal which was signed at the company’s corporate head office in Lagos on May 31, will have the artiste function as new ambassador of the brand, featuring in Life Continental Beer advertising and marketing campaigns, and making special appearances at the product’s events.
Speaking at the unveiling ceremony, Marketing Director of NB Plc., Mr. Maria Franco Maggi said;
“Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values.”
Reacting to his appointment, Phyno said:
“I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador.”