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Beyonce Loses Baby Blue Ivy’s Trademark Dispute

blue ivy trademark dispute

Oct 24, 2012 – Beyonce Loses Battle To Trademark Baby Blue Ivy’s Name

The mama and papa of Baby Blue Ivy, Beyonce and JayZ have lost their legal battle to trademark their baby daughter’s name.

Baby blue Ivy who has a name similar to a Boston-based firm has been denied the trademark.

Beyonce and Jay-Z were hoping to trademark the name of their baby, Blue Ivy Carter, who was born in January 2012, reports The Examiner.

In doing so, they would have used the name to broaden their business efforts to include cosmetics and baby products under the name “Blue Ivy.”

The trademark was filed weeks after their daughter was born, but the petition ran into problems when they discovered that name was already being used by a Boston, Massachusetts wedding and event planner, who goes by the name “Blue Ivy Events.”

So, why would Beyonce and Jay-Z wish to trademark Blue Ivy? It could be because they can protect their daughter’s name from being used on anything from cribs to baby blankets.

CBS News notes that the ruling against Beyonce and Jay-Z means that the US Patent and Trademark Office doesn’t think the celebrity couple have any legal rights to the name Blue Ivy.

The petition to trademark Blue Ivy likely came after vashion designer Joseph Mbeh submitted his own application to trademark the name “Blue Ivy Carter NYC,” as well as the name “Blue Ivy Carter Glory V” for use in a line of fragrances.

The trademark denied both filings, citing that the name belonged to a celebrity baby, and that consumers may assume that the products were approved by the baby’s parents.

The US Patents and Trademark Office did not forbid the couple from using the name Blue Ivy in other business projects, although it will not have a trademark. (credit:Inquistr)

Why trademark a baby name?

Too much money na wahala o.

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  1. Kate Igbinewuare

    October 24, 2012 at 5:40 PM

    nice pictures

    • Ineffable Tee

      October 24, 2012 at 8:56 PM

      na wa o too much moni no gud anyway na their pikin

  2. Francoh Muthoka

    October 24, 2012 at 6:41 PM

    datz fine

  3. amara

    October 24, 2012 at 6:43 PM

    The baby rili looks like J-z oh

  4. Chinoso Okonkwo

    October 24, 2012 at 7:17 PM


  5. christy

    October 24, 2012 at 8:28 PM

    hum excess money dey do dem am pround of dem

  6. Mbah John

    October 25, 2012 at 6:42 AM

    Beyonce loses battle to trademark baby blue ivy, beyonce and jay z were hoping 2 trademark d name of d bady blue ivy carter, who was born in jan 2012. D petition ran into problems when they discovered that name was already being used by a boston massachusetts wedding and event planner who goes by d name blue Ivy event. 2 much money na wahala o.

  7. Prestige Tobby

    October 25, 2012 at 7:56 AM

    May God help beyonce n jay z.

    • dauda

      March 18, 2013 at 2:09 PM

      which God will help beyonce and jayz. They are for the devil and you expect God to do what?. Why didnt they give his name peter,paul, esther naomi and jesus.if he is a Gods child. Why sroggling over common blue ivy. Pls apologise to GOD my friend.

  8. Patrick 2steps

    October 25, 2012 at 8:07 AM

    The cuple has every right to change the name,

  9. Hazrat Ali

    October 25, 2012 at 9:36 AM

    I like….

  10. d prince

    October 29, 2012 at 9:47 PM

    we are just saying tinx like kidss,,das gud ,the baby is nix etc,,,, do we no the meaning of dat name blue ivy before posting al dose rubbish no…. Dat ivy stands for illuminati very young according to jay z… We can see y the trademark deligatly refuse dia request????….


    April 23, 2013 at 7:48 AM

    Na wa o! Their own 2 much sef. Do dey want to use dia filthy money 2 rule dis world? Where will all dis lead dem to? Vanity upon Vanity. Mtchweeee!!!!!

  12. favour

    April 23, 2013 at 8:37 PM

    for all i know n care for, it is only product u can trademark not baby. I cn’t even imagine doing such to ma baby. Is she goods

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